We fuse the mathematical and the creative to build
strategic visibility that is not only seen: it is felt.
Media agency in Barcelona · 360º planning · Applied AI · Social Media
Kokoro is a media agency in Barcelona born from the natural evolution of a solid track record in media strategy and planning. We have lived through the transformation of the industry, from analogue planning to data-driven marketing.
And we have learned that real value emerges when technical knowledge meets human sensitivity. Our name was born from this truth, which is part of our DNA.
Kokoro is a Japanese word that means heart. It represents that unique state in which, faced with a decision, both heart and reason point the same way. No doubts. No friction. Just conviction.
Real value emerges when technical knowledge meets human sensitivity.
Where visibility is built, the future is designed. Strategic planning and multichannel negotiation. We combine classic planning with advanced AI to be present, optimally, in the right places.
Television / Radio / Out-of-home & DOOH / Digital / Press / Cinema
Data intelligence only makes sense if it leads to more effective decisions. We measure to understand, decide and improve. Advanced analytics and AI applied to results optimisation.
GA4 & Analytics / DV360 · CM360 / Dashboards / MRO / Insights
The voice of the brand when it connects and resonates. Social media strategy, paid social and influencer management. We build active communities and measure digital reputation rigorously.
Social Media / Paid Social / Influencers & UGC / Reputation
Kioku means memory. We create experiences that last. Design, development and content to build brands that are coherent, beautiful and compelling. Technology, used well, is functional emotion.
Design / Web & UX / AV production / SEO · GEO
We have worked alongside brands from many sectors: beauty, fashion, food, education, home and consumer goods.
The best proof of our work is the results.
The second: that they choose to stay with us.
Latest cases: Janira·Game On·Pepe JeansSee all
Kokoro is a media agency in Barcelona with more than 25 years of experience in strategic media planning, social media, artificial intelligence applied to campaigns (MRO) and digital creativity. Its name comes from Japanese and means heart, representing the fusion of reason and intuition in every decision.
Kokoro offers four service areas: Mirai (360º media planning: television, radio, out-of-home, digital, press and cinema), AI + MRO (data intelligence and continuous media optimisation), Hibiki (social media, paid social and influencer marketing) and Kioku (creativity, web design, UX and SEO/GEO).
Kokoro is located in Barcelona, at Carrer de Galileu 336, Entl. 3º, 08028. The agency works with clients in Spain and across Europe.
Kokoro has worked with brands such as Filorga, Katia Lanas, Bodas.net, Stradivarius, Janira, Salomon, Coty, Espinaler, InMe Lab, Ancar, Uriach, Maisa, Laboratorios ERN, Giga, StaySure, The Knot Worldwide, Spock, Byphasse, Sonar, Tailored Perfumes, Cadí and Celler Pescador, among others.
