Designing a media strategy capable of generating awareness, interest and visits, reaching a demanding gaming audience, one not very receptive to generic advertising, with maximum affinity.
The plan had to balance reach, relevance and efficiency, identifying the channels, formats and moments with the greatest ability to connect with the core target.
Surgical planning to fine-tune the target audience as much as possible and reduce wasted impressions.
The proposal combines high-impact actions, designed to make every contact memorable, with valuable tactical decisions that make it possible to reach the gaming audience in the environments, moments and formats where affinity is highest.
Every channel and every impression has been planned with a clear goal: to maximise the relevance of the campaign and turn the media investment into a real lever for the launch.
“You can tell it has been thought through down to the last detail, and we really liked the effort to fine-tune it and make it as relevant as possible to our gaming target.”
GIGA has chosen Kokoro as its media partner for the launch of Game On. La historia del videojuego in Barcelona.
A decision that recognises the value of precise, relevant planning, focused on turning every impression into a real opportunity to connect with the audience.
The game has just begun.