Giving smart visibility to the launch of the Jeans & Tonic fragrances.
Designing a media plan capable of giving visibility to the launch among men and women aged 20 to 40 in six regions: Alicante, Valencia, Mallorca, Murcia, Madrid and Barcelona.
A triple attack: reach, engagement and profile visits.
A media tactic focused on Instagram and TikTok, combining different campaign objectives: reach, engagement and profile visits.
The investment was distributed strategically across each objective, optimising resources to maximise reach and ensure the campaign's main KPIs were met.
One finding: the Jeans & Tonic fragrances perform better on social media among men, and even more so among the youngest.
More than one million people in the target audience reached, and some first conclusions about the appeal of the fragrances in the environment analysed.
Jeans & Tonic generated greater interest among men and in the youngest segment, aged 20 to 24. In addition, TikTok achieved significantly greater reach than Instagram with a lower investment.