Connecting with the influencer and decision-maker target.
Reaching the profiles who can take part in the decision to adopt an AI Working tool that relieves staff of heavy tasks.
A special action that combines press visibility with a real human approach.
Kokoro proposed a sampling action in Madrid's main business districts. Alongside the back cover of 20minutos, the free newspaper that hands the day's news to early risers, small bottles of water were handed out with a direct message and a QR code inviting people to discover how Maisa can help in their daily work.
The action turned an everyday routine into a first encounter with the brand. A useful gesture at the right moment and in front of the right audience, presenting Maisa not as an abstract AI but as a tool capable of adding real value in the professional environment.
“Good job, guys. It was a Trojan horse.”
